The changing dynamics of Marketing Automation

Changing Dynamics of B2B Marketing Automation - Leadforce1

The Changing Dynamics of Marketing Automation

Every B2B organization today uses a myriad of tools, processes and methodologies to help streamline their business functions and the various activities that govern these functions.

This is true with the Lead Generation and Lead Management processes too. Most B2B organizations enlist the help of sophisticated Marketing Automation and Demand Generation systems to provide them information on, who has landed on their website pages and other related visitor statistics. There is no doubt that these marketing automation tools not only help in increasing visitor traffic to website but also help in finding leads and business prospects.

How effective are the existing systems in qualifying these leads and converting them into successful business opportunities? Is a million dollar question! Even the most powerful marketing automation tools available in the market today are more oriented towards quantifying the number of leads generated, without really focusing on Lead Intent and Lead Quality.

An Integrated Lead View – The Need of the Hour:

In the current scenario, what is required, is an Integrated B2B Lead Generation Platform, which focuses on the ‘Lead View’

  • A view that provides a panoramic insight into an organization’s lead management and marketing automation initiatives,
  • A view that is effectively customized to drive results for teams like Inside Sales, Sales, Marketing and Web Optimization.

The Lead View is designed to provide real time information on the decision maker or influencer of the purchasing decision, in a manner that it can be leveraged by an organization to convert its website visitors into opportunities that can be nurtured to become business deals.

The changing dynamics of Marketing Automation


Therefore, the need of the hour, is NOT yet another marketing automation platform but a truly integrated end to end solution that goes beyond increasing the number of leads, to improving the quality of leads and understanding the intent of these leads to drive focused and effective marketing campaigns. This next level platform, which we call Marketing Automation 2.0 leverages the power of collaboration methodologies in achieving Marketing and Sales success.

Our Marketing Automation 2.0 platform is called LeadForce1

“The two (Sales & Marketing) need to be integrated in order to build customer relationships, enhance brand, capitalize on leads, improve market share and to boost revenue.”
— American Marketing Association, 2003

The LeadForce1 Platform

LeadForce1 is a highly proactive, cloud based, B2B Marketing Automation 2.0 platform that helps identify & create a sales opportunity by measuring visitor intent. It provides unmatched actionable intelligence to qualify an opportunity accurately and provides a scalable solution for targeted response, using state of the art data mining engine.

LeadForce1 (LF1) achieves this in the following ways:

LF1 kick starts its activities with marketing campaigns that create awareness and drive visitors to the corporate website.

 

LF1 conducts behavioral analysis of website visitors to provide teams with the list of interested enterprise visitors, contact details of possible visitors along with the intent of behind their visit

 

The business intelligence features of LF1 aggregates, analyzes, and packages visits from the same company to give a company level view that reveals where they are in their purchase cycle.

Resources

As a CXO of a company, are you finding it difficult to find an integrated Lead View and assess your Marketing and Sales effectiveness?

With LeadForce1 you can -

  • Use interactive integration features that collate prospect information across all CRM platforms
  • Easily view and search consolidated statistical view of hot leads.
  • Devise business strategies on a fast-track mode.