About LeadForce1

LeadForce1 is the leader in next-generation marketing automation, known as Marketing Automation 2.0. LeadForce1 delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology. LeadForce1 provides significantly richer lead data than any other solution, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify decision-makers, and deliver powerful, targeted, real-time responses and offers to potential customers.

Our company was founded in early 2008 by experienced software executives from Microsoft, Yodlee, Autonomy (Optimost / Interwoven), and Healtheon. Our goal at LeadForce1 is to revolutionize the enterprise lead generation market by creating a collaborative ecosystem that rewards enterprise-focused publishers and delivers significant value to enterprise sales and marketing professionals. With key locations in Santa Clara, California, and Bangalore, India, our team of employees is dedicated to our customers’ success.

What is Marketing Automation 2.0?

Online marketing is rapidly displacing traditional forms of marketing such as direct mail, display advertising in print and electronic media such as radio and TV. LeadForce1 delivers the next generation SaaS-based marketing automation solution for online marketers. We call it Marketing Automation 2.0 (MA 2.0)

More than simple process management, MA 2.0 is proactive, not reactive. The LeadForce1 MA 2.0 solution consists of a suite of capabilities integrated into a collaborative, unified platform which delivers greater intelligence and insight into lead generation, lead nurturing, and sales conversion through applied online analytics and business intelligence.

In its manifestation, MA 2.0 means converting a lead to a live conversation with a prospect in minutes, not days. It means understanding the interest and intent of the online visitor, not just the name and email address. It means sophisticated data mining and business intelligence at work to provide marketing and sales teams with most complete and multi-dimensional prospect information possible… enabling marketing and sales teams to work together more efficiently, target decision-makers more effectively, and close deals faster.